Embracing technology is key to making a lasting impression on Gen Z renters, with 62% of Gen Z saying apartment technology is “extremely important” or “very important” when looking for a new apartment, according to a RentCafe survey. This generation has an innate connection with advanced technology, and incorporating it into the renting experience can significantly impact their decision-making process.
In a world where smartphones are an extension of themselves, Gen Z craves seamless connectivity and convenience. So, how can property managers captivate these tech-savvy individuals from the get-go?
-Virtual Tours: Traditional in-person tours are on the way out as virtual opportunities take the forefront. Providing virtual tours on your website allows potential renters to explore properties from the comfort of their screens. This not only saves time but also appeals to their preference for digital convenience.
-Tech-Centric CX: Integrate chatbot services, AI, and renter tools into your online platform. Instant responses and user-friendly interfaces will impress and engage renters, who value efficiency and quick access to information.
-Advanced Move-In Tech: Simplify the move-in experience with tech-driven solutions. Digital move-in checklists, online access to property manuals, a marketplace for moving services, to even smart home setup guides can make settling into a new space smoother and more intuitive.
-Online Payments: Simplify the rental process by offering online payment options. This streamlines transactions and aligns perfectly with their preference for digital transactions over traditional methods.
-Active Social Media Presence: Engage with Gen Z through social media platforms, particularly TikTok, Instagram, and Snapchat. Showcase properties, share informative content, and respond promptly to inquiries. A vibrant online presence speaks volumes and resonates with this digitally connected generation.
-Tech-Enabled Amenities: Elevate the rental experience with tech-infused amenities. Smart locks, high-speed internet, and controlled access communities are appealing features. Offering designated rideshare pickup/drop-off spots and allowing doorbell cameras aligns with their lifestyle preferences.
-Futuristic Clubhouse: Create communal spaces that mirror their day-to-day environment. A clubhouse equipped with the latest gadgets, comfortable workspaces, and collaborative areas reflects a forward-thinking community that these renters would find enticing.
By catering to their tech-centric and self-serve preferences, property managers can stand out and make a remarkable impression on Gen Z. Embracing technology isn’t just about being up-to-date; it’s about speaking their language and understanding their lifestyle needs. So, in the realm of renting, remember: tech is king to wowing Gen Z!
Looking to learn more about how to automate your resident move-ins and move-outs? Get in touch with Team Moved here.
